Illustration
Identity
process:
For this project, I explored typography as the core of the visual identity. I created a custom alphabet for the logo, using a different typeface for each letter and customizing details where needed. To develop the artist names, I printed the type out, stretched it on a scanner, and reassembled the letters by hand to create unique, distorted compositions. The concept was driven by the tagline “Cape Town makes people shine”, with bold typography and vibrant colour combinations capturing the city’s fearless, expressive energy.